Over the last two decades, a technological revolution has swept businesses, making them more efficient and accessible. Technology-driven businesses are more collaborative, inclusive, and better able to channelise the energies of stakeholders and ecosystems to create mega business brands.
The Crystal Group understood the shift and the vast opportunities it offers. To embrace the change, the group created a new entity.
Saffire will be backed by technology, enabled by partners, and powered by the Crystal Group. Through collaboration between all stakeholders, transparency across the chain, and fired by its entrepreneurial spirit, Saffire will offer products and services that are truly global in standard. It is designed and connected to build on each other 's strength, to grow together.